Lead paragraph. Set the scene in plain language and name the problem the reader came here with—no jargon, no clinical framing.
Body paragraph. Two to four sentences at a time keeps the column scannable for readers 45 and up. Use this pattern for every paragraph in the article so the block markup stays a simple stack of text blocks.
Section Heading Inside the Article
Body paragraph following a section heading. Headings break the article into three or four scannable parts and become the anchor links in longer posts.
Body paragraph after the inline image. Inline images run the full width of the article column—text never wraps around them.
A pull quote sits in a bordered block—live text, gold rule, no card and no shadow.
Attribution, Role
What You Can Do Next
Close the article with concrete next steps. Lists use plain list blocks so an editor can add or remove items without touching layout.
- First actionable step, written as an instruction.
- Second step, with a link to the relevant Care404 resource page.
- Third step, naming who to call or where to go locally.